Head of Marketing and PR division Evgenia Shatunova on Friday held a guest lecture for AUCA students
17.10.2018
Our colleague, Head of Marketing and PR division, Evgenia Shatunova, conducted a guest lecture for AUCA students studying journalism in MBA and MA.
The topic “The Practice of Banking PR” included a number of aspects:
☑ features of building relationships with the media,
☑ digital in PR and marketing,
☑ sponsorship and
☑ practice of building internal communications.
